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The Largest Human Awareness "Pink" Ribbon in UAE attracts
Over 1032 supporters and raises over Dhs 126,500 for breast cancer
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WORLD PINK!
Thanks to all those supporters of Mapochette.com and Estee Lauder for taking part in WORLD PINK! We did make difference this year. The Estee Lauder Companies celebrated its sixteenth year in their global campaign in the fight against breast cancer by forming the largest ever recorded human awareness pink ribbon in the Middle East. Kitted out with specially designed Pink t-shirts, 1032 women and their families gathered early on Friday morning at Emirates Golf Club to create the iconic human awareness pink ribbon, the first ever in the UAE. The unique event raised over Dhs 126,500 in fundraising through sponsorship and individual donations.
The Pink Ambassador "Spokesperson" appointed for the UAE/M.E. is Dr. Houriya Kazim - leading breast cancer surgeon, founder of the Breast Cancer Research Foundation of the Emirates – excitedly reported from the event “Thanks to everyone here, the Estee Lauder campaign in UAE is bigger than ever before, helping to make a real impact in the fight again breast cancer. Our aim is to raise awareness and funds; the Human Awareness Pink Ribbon is a superb way of establishing this communication as well as having a great morning of fun. I am proud to be part of this tremendous achievement”.
The event was the brainchild of Danielle from Mapochette.com who historically has had close ties with fundraising for breast cancer. Danielle teamed up with Estee Lauder Middle East to create a unique event for the UAE and secured sponsors such as Pure Gold, Puma, Philips, Marks & Spencer, Nbar and Kaya Skin Clinic to name a few. All who came along were given a free goodie bag containing the specially designed pink t-shirt by Buffi Jashanmal, Estee Lauder cosmetics sample, pink ribbon and bookmarks with educative information about breast cancer and preventive measures. In addition, a discount voucher from Mapochette.com for any handbags rented from Mapochette.com during the month of November 08.
Donations towards the Estee Lauder Breast Cancer campaign can continue to be made until the 31st October 2008 through mapochette.com.
The Estee Lauder Companies and mapochette.com would like to thank the following Companies/individuals for their gracious support to this year’s campaign:
- All of our fantastic volunteers without whom we couldn’t have done it!
Marks & Spencer, Emirates Airlines, Flying Elephant, Kaya Clinic, N-Bar, Emirates Golf Club, The Jebel Ali Racing Club, Buffi Jashanmal, Philips, Coast Radio 103.2 FM, Lime Design, Pure Gold, Puma, Gems Buses and Prime Limousine, Zufi Alexander, NottingHill Design Fairmont Hotel – Dubai, Burj Al Arab Hotel – Dubai, Grand Hyatt Hotel – Dubai, Bateaux Dubai/ Jebel Ali Resort & SPA, Raffles Hotel, Jumeirah Group, Westin Hotel, Dr. Houriya Kazim, Reprotronics LLC, Renjiro, CopyChase, Impact Porter Novelli –Amazing Women
- Thanks also for all our media supporters:
Khaleej Times, The National, 7 Days, Grazia, Ahlan, Harpers Bazaar, Beauty Health and Well Being Magazine, L’Officiel Magazine, Time Out Dubai, Kohl, Viva, Emirates Woman, Insider, AME Info, Trade Arabia, Dubailime.com, Expat woman.com, Expat magazine, Shabiba Arabic, Layalina Kuwait
Click here to watch a short video on Amazingwomenrock.com
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A Special Thank You To Our Sponsors
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